We all know that Salesforce is the gorilla of the CRM market, a $42B behemoth that boasts over 150,000 customers worldwide, with market share larger than the next five competitors combined.
And yet, when I speak to people who use Salesforce, there is often a lack of enthusiasm for the Lightning User Experience. Many users find it clunky, slow, and hard to use.
As a result, they minimize their use of the platform, opting instead to spend most of their time in third-party or offline alternatives. Many just enter the bare minimum of data into what they consider to be a system of obligation, rather than the productivity booster it was intended to be.
This is the phenomenon of “low adoption,” and it can ruin the best-laid plans for a Salesforce system, not to mention the ROI on the entire platform.
Salesforce certainly recognizes the issue and has featured a presentation at Dreamforce and World Tour events called “6 Guiding Principles to Maximize Your Salesforce Adoption”. There’s even a “Salesforce Adoption Strategies” course in Trailhead.
But the problem of low adoption still plagues many companies using Salesforce. Honestly, how many corporate users are satisfied with the sales utilization of their Salesforce org?
I submit that the biggest problem is with the Lightning User Experience (LEX) itself. Because if your users don’t like the User Experience, all your other efforts to improve adoption may be in vain.
Part of the problem may be the configuration, which can become bloated and unwieldy over time. And truth be told, it’s often configured by sales/marketing personnel and admins who are not UX experts.
Salesforce’s architectural answer is Lightning Web Components (LWC), which is an entirely new tech stack. If you’ve noticed your Salesforce org speeding up in the past few years, it’s primarily due to Salesforce rewriting 120+ core components into LWC.
But another important benefit of LWC is that it has allowed Salesforce partners and ISVs to create apps and UX that break out of the existing Lightning design rules.
Leaping Fox has done just that with the Express Console® – a Next-Generation LWC Application.
The Express Console is one of the first third-party applications written entirely in LWC. It provides an optimized Opportunity tab for the Sales Cloud, with streamlined workflow and an integrated to-do facility.
It’s so efficient that managing a pipeline and associated tasks takes about 50% of the clicks of standard Lightning. And with LWC most of the code actually runs in your browser, so it’s FAST – as fast as your Salesforce org is capable of operating.
The Express Console has won two major Salesforce-sponsored demo contests. The prototype won an LWC Demo Jam at Dreamforce, and the production version won the highly competitive internal AppExchange SE Demo Jam, where Salesforce Solutions Engineers vote for their favorite new app.
Check out brief demo videos here in the “See For Yourself” section of this website.
If you’d like to discuss the Express Console or see a demo, you can reach me at 203.253.7900, or [email protected].
Links to Salesforce Adoption Resources
- 6 Guiding Principles to Maximize Your Salesforce Adoption
- Salesforce Adoption Strategies course in Trailhead.