Summary
Larry Hill shares his journey from sales and tech to developing the innovative Express Console for Salesforce.
Discover how he leveraged networking and strategic partnerships to create a faster, more efficient UI for sales
teams, and learn practical tips for startups and ISVs in the Salesforce ecosystem.
Guest
Larry Hill
LinkedIn
Takeaways
- Meet Salesforce product managers in person at event booths to bypass email gatekeepers.
- Partner with Product Development Organizations to build AppExchange-ready apps quickly.
- Build natively with Lightning Web Components to give your app a significant speed advantage.
- Market specifically to Sales Operations personas who control the budget.
- Use pay-per-demo platforms to secure high-value meetings with Fortune 1000 orgs.
- Focus development on the 20% of features that reps use 80% of the time to ensure adoption.
- Invest in comprehensive user documentation to enable self-serve onboarding.
- Participate in Demo Jams for visibility and relationships with Salesforce Solution Engineers.
Youtube
Watch this episode on our Youtube channel.
Keywords
Salesforce, AppExchange, SaaS, UI, UX, CRM, Lightning Web Components, startup, product development,
lead generation, security review
Hashtags
#salesforce #isv #appexchange #ux #adoption
Mentioned in This Episode
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